SmarterStats Standard Reports

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Standard Reports combine several of the report items for easier analysis. They are a collection of Report Items that serve to convey information as a whole, rather than one piece at a time, and are most beneficial to a particular person or occupation. For example, a Webmaster maintaining a site would find the Webmaster Report to be very beneficial as it includes many Report Items relating to the website (visitor statistics, browsers used, server errors, etc.).

CEO Report
The CEO report is designed to give the CEO an overview look at the website statistics as well as the reports that are being used by the other employees in their organization (SEO, marketing, and webmaster).

The CEO report contains the following report items:

  • Top Pages
  • Referring Sites
  • Entry Pages
  • Paths
  • Platforms
  • Browsers
  • Monthly Totals
  • Weekday Totals
  • Search Engines Breakdown

Marketing Report
The marketing report is a useful tool for an individual in marketing to make informed decisions about search engine marketing campaigns, as well as see the impact banner advertising or showcase advertising campaign on website traffic and/or sales. The individual will be able to see what search engines give the most referring traffic and what keywords and phrases are pointing users to their site. They will also be able to target specific entry pages in their advertising campaigns, and judge which campaigns are most effective, or even compare the statistics returned by SmarterStats with the statistics given by the sites featuring the advertising.

The Marketing Report contains the following report items:

  • Search Engine Breakdown
  • Phrases
  • Referring Sites
  • Referring URLs
  • Entry Pages
  • Exit Pages
  • Phrase Sources 

Search Engine Optimization (SEO) Report
The search engine optimization report (SEO) contains the report items relevant to analyzing and determining a site's presence and prominence on any search engine.

The SEO Report is comprised of the following report items:

  • Search Engine Breakdown
  • Spiders
  • Phrases
  • Phrase Sources
  • Keywords
  • Keyword Sources
  • Referring Sites
  • Referring URLs
  • Entry Pages 

Site Activity Report
The site activity report is a collection of report items designed to give you a snapshot of the activity on your website. The subjects touched on include various views and visits, bandwidth, entry and exit pages, browsers, platforms, IP information, and visitor details to name a few.

The report items contained in this standard report are:

  • Top Pages
  • Top Directories
  • Top Documents
  • Top Downloads
  • Top Dynamic Pages
  • Top Images
  • Top Files
  • Entry Files
  • Entry Pages
  • Exit Pages
  • Paths
  • Top IP Addresses
  • Browsers
  • Platforms
  • Spiders 

Site Usage Report
The site usage report is exclusively a bandwidth report designed to give the user a complete and thorough look at bandwidth usage from every angle. Using this report, a site owner can see what files are responsible for the highest bandwidth usage and act accordingly (optimize, etc.).

The report items contained are:

  • Weekday Totals
  • Hourly Totals
  • Monthly Totals
  • Top Pages
  • Top Directories
  • Top Documents
  • Top Downloads
  • Top Dynamic Pages
  • Top Images
  • Top Files
  • Top IP Addresses 

Site User Report
Site user report gathers and displays information about the users that are visiting your site. The contained information references browsers, platforms, IPs (by views/visits, hits, bandwidth), and recent visitor stats and details.

The report items contained in the site user report include:

  • Browsers
  • Browser Versions
  • Platforms
  • Top IP Addresses
  • Recent Visitor Stats
  • Recent Visitor Details 

Webmaster Report
The webmaster report will give the webmaster a look at the browsers and platforms connecting to the site, along with any errors (404, 500, etc.) that may happen. Additionally, the top documents and downloads by views/visits and top entry pages will be displayed. The webmaster can then target obvious or potential trouble spots on a site, optimize pages and/or graphics, or work in cooperation with a Search Engine or Marketing specialist to help drive traffic to particular pages.

The webmaster report contains the following report items:

  • Browsers
  • Browser Versions
  • Platforms
  • Result Codes
  • 404 - Page Not Found
  • 5xx - Server Errors
  • Top File Types
  • Entry Pages